If Then: How the Simulmatics Corporation Invented the Future cover
If Then: How the Simulmatics Corporation Invented the Future
by Jill Lepore
Description: If Then: How the Simulmatics Corporation Invented the Future examines the Cold War–era company that pioneered data mining and targeted communication techniques, influencing politics and consumer behavior long before the digital age
ISBN: 1631496107
Found in 2 comments on Hacker News
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PaulHoule · 2024-07-02 · Original thread
This book

https://www.amazon.com/If-Then-Simulmatics-Corporation-Inven...

describes the rise and fall of a would-be competitor to RAND that I enjoyed.

PaulHoule · 2023-10-09 · Original thread
I think Wikipedia deletionists would love to open up a circle of hell just for video games and related topics because it seems quite hard for a book to be considered notable on Wikipedia but hard for a game not to be. For instance only half of this author's books

https://en.wikipedia.org/wiki/Jill_Lepore

are considered notable enough to have Wikipedia pages (and notably not the excellent https://www.amazon.com/If-Then-Simulmatics-Corporation-Inven... but maybe that is just my opinion as a computer nerd who works in the public opinion field... If you notice I try not to say things like "most people think that" because I don't want to be caught with my facts wrong.) but truly obscure games like

https://en.wikipedia.org/wiki/Code_of_Princess

seem to not have to fight for notability at all. (Personally I kinda like that one, but I'm a serious weeb and even I'll admit that it is terribly balanced and too grindy)