In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters ( https://amzn.to/2EJjvHG )
is pretty good, although he gets some things pretty wrong himself, like the rise of open source.
But, it sounds like digital nomadry is a tool being misused like other tools in this Dilbert-esque environment you work in. How do I get a job in this marketing dept.? I have NO experience in marketing, but my common sense is good half the time. I'm sure I can make fewer blunders than the current team.
Chapman worked for sometime in sales and later product management at MicroPro (WordStar), Ashton-Tate, Novell, etc... so it has quite an "inside-look" feel and the subject matter sounds like it's treated fairly.
The narrative is quite the page-turner for a non-fiction book, but my only qualm with it is that Chapman can be pretty sophomoric and unnecessarily gratuitous in his lampooning and shaming of business leaders or strategies which flirts with undermining the otherwise really insightful analysis.
It's a little dated (Microsoft is still king and Apple the scrappy underdog), but I think it's an important context for anyone following tech today.
Again, and already mentioned, "The Soul of a New Machine" by Tracy Kidder is a great read. It's a particular favourite what with being an ex-Data General field engineer (maintained and fixed Nova 3/4 and Eclipse S/130/140's and associated peripherals).
I can also recommend "In Search of Stupidity:Over 20 Years of High-Tech Marketing Disasters" which about how the old giants of the early PC software industry (Ashton Tate, MicroPro et al) made colossal mistakes resulting in their extinction.
albeit with more focus on the features and less on what led Quark to screw up.
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