Haven't read The Society of Mind, but I enjoyed Incognito, which explores similar ideas: http://www.amazon.com/Incognito-Secret-Lives-David-Eagleman/...

And from a therapeutic perspective, I've gotten a lot out of Voice Dialogue - http://www.voicedialogueinternational.com/

Their book is geared toward practitioners but still quite good. I don't think you can do Voice Dialogue on your own. It helps to have a trained therapist.

- For an interesting take on (1) and (2) i would suggest reading this http://www.amazon.com/Incognito-Secret-Lives-David-Eagleman/... ; I think there's ample evidence there, too.

- You need a tool to "discover" right and wrong, just like you need a metric tensor to measure length. That tool is empiricism.

- If it's not the actor's will, whose is it?