- Nassim N. Taleb: Black Swan and Antifragile
- Robert Cialdini: Influence: The Psychology of Persuasion
- Franklin Foer: World Without Mind: The Existential Threat of Big Tech
- Herbert Marcuse: One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
If someone is rude to someone who's mistaken that could help them unlearn something, but more likely they will become more entrenched because of consistency principle.
Cialdini talks a lot about consistency principle in his book the "Influence: The Psychology of Persuasion"
This is as old as humanity, and has always been the case for the majority. See the chapter "Social Proof" in the book "Influence":
I mean, I solved more complex technical problems in my undergrad than I've ever had to in my career.
My suggestion: While you may want to master a technical skill or two, become good at what they don't teach you:
The Coursera course from the University of Michigan is decent, if you don't want to read. But the other course (from Yale?) - I would not recommend that as a starter.
(His work is often cited in other books - especially related to negotiations).
Finally, a word of advice. Most of us here on HN have no trouble reading stuff and grasping its content. Internalizing it, though, will take work. So don't run away reading all these books. Pick one topic (e.g. negotiation), and read up on it. Take notes (I forget 80% of what I've read after a few months). And try to practice it.
Life is a marathon, not a sprint. Just focus on one till you feel you are good at it (perhaps for a year). Then pick another topic.
I know there are some techniques I use from the book that helped me significantly.
Influence: the psychology of persuasion, by Robert Cialdini
The Red Queen: Sex and the Evolution of Human Nature
One I HAVE read, and I strongly recommend is How To Win Friends and Influence People by Dale Carnegie
Also, I've read many people mention a lot about Neuro-Linguistic Programming. I'm usually skeptical of this stuff, but I want to read about it.
I did read "The Game" by Neil Strauss... while it is not something I want to do, it is really intriguing, and he advocates NLP a lot in that book.
And while I'm nerdish/socially awkward, I have a long-term relationship with my girlfriend so I don't "need" to go picking up girls :) .
I look forward to the original poster's list :)
As she left for a short vacation, she left a note for one of her employees to drop the price to half of what it already was, and at least try to make a little bit of money back. But the employee misread the note and accidentally doubled the price of the turquoise. By the time the store owner got back, the rocks had sold out, at DOUBLE the price.
The store owner contacted the author of the book, a psychologist (I forget why) and he explained the reasoned this may have happened. Most of her customers were affluent and wealthy tourists who had been under the subconscious impression that you get what you pay for. When they saw high-priced stones, they knew that they were getting quality stones, at least that's what they had been led to believe through years of dealings.
This is why this guy's experiment will work and is a great idea. He is probably no more skilled than many of the hackers on here, but he stands out with his exorbitant price tag and some companies figure, 'hey, you get what you pay for.' This is especially true in the business world. So regardless of the fact he may not be worth it, or may not possess superior abilities, if he is getting the money which I hypothesize he will, more power to him.
Do keep in mind that PR is something different than marketing or advertisement. Those people running around, dropping names and 'generating spin'? That's just a very tiny part of PR. PR is about shaping the public opinion, not just one person's mind.
On a side note, I wrote my thesis on wartime propaganda. I found out that the strongest motivator for people to take action is fear. The fear of losing something, missing out, or a common enemy (think Apple-Android!) is very powerful.
On a second side note, I read another comment about lying. Lying isn't right of course, but there are several degrees of lying. And imagine if know how to sell a lie, how easy it would be to sell righteous truth...
Drop me a line if you need some help or advice. I'm by no means an expert on PR in Silicon Valley, but I know a thing or two about PR.
- Simple Heuristics That Make Use Smart by Gigerenzer, et al. (http://www.amazon.com/Simple-Heuristics-That-Make-Smart/dp/0...). I have heard good things about this book but have not read it yet.
- Think Twice by Mauboussin (http://www.amazon.com/Think-Twice-Harnessing-Power-Counterin...)
- Influence by Cialdini (http://www.amazon.com/Influence-Psychology-Persuasion-Busine...)
- You already mentioned Michalko, but his other book, Thinkertoys, is also very good (http://www.amazon.com/Thinkertoys-Handbook-Creative-Thinking...)
- Switch by the Heath brothers is excellent (http://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385...)
The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk!
Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug:
Information Architecture for the World Wide Web: Designing Large Scale Web Sites, by Paul Rosenfeld and Peter Morville:
Why We Buy: The Science of Shopping, by Paco Underhill
And at least one Jakob Nielsen Usability book.
It's a fascinating examination of persuasion. It covers selling, business, cults, authority - a great and practical intro to some of the research and results in the field.
I've read it and even bought a second copy to lend out. It's that good.
The Definitive Book of Body Language
+1 to How to Win Friends & Influence People
For longer term and more general help with persuasion tactics (which might be used to get you to agree to a lower offer), I recommend Influence: The Psychology of Persuasion by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Busine...
You will easily recover the cost of these two books using the knowledge from them.
With non-technical books (literature, history, quality-of-life), most of the time will be invested into actual reading, with a bit of pondering and maybe discussing. We can have a conversation right away, and there's still knowledge and insight to be gained.
Here are some non-technical books I'd like to read:
* How to Read a Book - http://amazon.com/dp/0671212095
* Influence: The Psychology of Persuasion - http://amazon.com/dp/006124189X
* Liar's Poker - http://amazon.com/dp/0140143459
* Growing a Business - http://amazon.com/dp/0671671642
Influence: The Psychology of Persuasion by Robert Cialdini:
It's marketed as a business / marketing book, but it is probably on the book shelf of every one of the magicians / mentalists that this article refers to.