Segall’s description of Jobs includes an important additional component: obsession with keeping things simple (hence the book title). Segall provides numerous anecdotes of Jobs beating an idea with the “Simple Stick,” as he calls it, and compares it favorably against his relatively frustrating experiences working with other companies like Intel and Dell.
Segall’s description of Jobs includes an important additional component: obsession with keeping things simple (hence the book title). Segall provides numerous anecdotes of Jobs beating an idea with the “Simple Stick,” as he calls it, and compares it favorably against his relatively frustrating experiences working with other companies like Intel and Dell.