Ah, yes... that's the original version of Computational Social Science before the Physicists came into the science. You're probably familiar with R. Axelrod's work [1], and J. Epstein has an excellent book on it[1] C. Cioffi-Revilla has another excellent book that tries to straddle/review both sides of the fence: [2]

[1] The Complexity of Cooperation - https://amzn.to/3ZDJ5GW

[2] Generative Social Science - https://amzn.to/3PE6gw7

[3] Introduction to Computational Social Science - https://amzn.to/46cNMtW