https://en.wikipedia.org/wiki/Vaughan_Pratt
And Sun Science Officer and Nixon Enemy John Gage is the genius who rotated it 45 degrees.
https://en.wikipedia.org/wiki/John_Gage
Nixon Enemies List entry for John B. Gage:
https://www.enemieslist.info/enemy.php?ID=463
Another one of the greatest logos of all time is the SGI logo, designed by none other than Scott Kim!
https://en.wikipedia.org/wiki/Scott_Kim
http://xahlee.info/UnixResource_dir/sgi_logo.html
https://news.ycombinator.com/item?id=29261868
Coco Conn and Paul Rother wrote this up about what they did with FORTH at HOMER & Assoc, who made some really classic music videos including Atomic Dog, and hired Charles Moore himself! Here's what Coco Conn posted about it, and some discussion and links about it that I'm including with her permission:
[...]
Flying Logos for 1989 Siggraph Electronic Theater:
https://www.youtube.com/watch?v=9hIOfEiy4lc
>First shown at the 1989 Siggraph Electronic Theater to a rave response, this 3 minute humourous film went on to win several top computer graphic awards that same year including Niccograph of Japan.
>Coco: This was a show favorite at the SIGGRAPH film show that year. The year before the conference committee decided that showing demos wasn't the way to go anymore. Peter wrote Flying Logos as a way to sneak our demo reel into the show by turning it into a story. It worked and we made it into the film show.
>Don: I truly believe that in some other alternate dimension, there is a Flying Logo Heaven where the souls of dead flying logos go, where they dramatically promenade and swoop and spin around each other in pomp and pageantry to bombastic theme music. It would make a great screen saver, at least! Somewhere the Sun Logo and the SGI Logo are still dancing together.
[...]
From the discussion of The Dawn and Dusk of Sun Microsystems:
https://news.ycombinator.com/item?id=34134114
That's right: Vaughan Pratt designed the original square Sun logo.
https://en.wikipedia.org/wiki/Vaughan_Pratt
And Sun Science Officer and Nixon Enemy John Gage is the genius who rotated it 45 degrees.
https://en.wikipedia.org/wiki/John_Gage
Nixon Enemies List entry for John B. Gage:
https://www.enemieslist.info/enemy.php?ID=463
Another one of the greatest logos of all time is the SGI logo, designed by none other than Scott Kim!
https://en.wikipedia.org/wiki/Scott_Kim
http://xahlee.info/UnixResource_dir/sgi_logo.html
https://www.amazon.com/Inversions-Scott-Kim/dp/1559532807
https://scottkim.com/