This single best book on storytelling that I've ever read is 'Invisible Ink' by Brian McDonald [1].
Of all the concepts in my comment above, the one it covers most in-depth is "theme" (the book calls it "armature," but same idea).
The main argument of the book is that storytelling is an evolved survival mechanism, and that every great story conveys a single piece of survival information (think the morals of Aesop's fables).
Every other technique discussed in the book is built atop that fundamental truth, and exists to help the storyteller prove that piece of survival information.
Of all the concepts in my comment above, the one it covers most in-depth is "theme" (the book calls it "armature," but same idea).
The main argument of the book is that storytelling is an evolved survival mechanism, and that every great story conveys a single piece of survival information (think the morals of Aesop's fables).
Every other technique discussed in the book is built atop that fundamental truth, and exists to help the storyteller prove that piece of survival information.
[1] https://www.amazon.com/Invisible-Ink-Practical-Building-Reso...