Laws of Media: The New Science
by
Marshall McLuhan, Eric McLuhan
Description: Laws of Media: The New Science presents four principles to analyze human-created artifacts, including theories and styles, applying a systematic approach to understand media and its effects. The book builds on concepts introduced in Understanding Media
ISBN: 0802077153
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Marshall McLuhan's book The Gutenberg Galaxy is a longer approach to specific conversation around how latin characters led to the printing press which transformed society into the industrial age:
http://www.amazon.com/Gutenberg-Galaxy-Marshall-McLuhan/dp/1...