To anyone reading this thread, I also recommend Lila: An Inquiry Into Morals [1] by the same author. It's set some time after Zen, as the author struggles with the exact topic of the OP (the fame of the book and the challenges against his "Metaphysics of Quality" [2] that he introduces in Zen). He expands on the idea a bit more and goes into some unclear details from Zen. I thought it was an excellent book, maybe even better than the first.
[0] https://en.wikipedia.org/wiki/Robert_M._Pirsig#Personal_life
[1] https://www.amazon.com/Lila-Inquiry-Robert-M-Pirsig/dp/05532...
[2] https://en.wikipedia.org/wiki/Pirsig%27s_Metaphysics_of_Qual...
Everyone knows about Zen and the Art of Motorcycle Maintenance (ZMM). Lila is not as well known, but it's fun to read if you really enjoyed ZMM. https://www.amazon.com/Lila-Inquiry-Robert-M-Pirsig/dp/05532...