About a year ago I starting becoming incredibly interested in making ideas spread. I decided to read books on how to present myself and my ideas in a way that builds my own credibility, trustworthiness, and helps people to take on my ideas.

If you are interested in these things, I highly recommend Made to Stick by the Heath Brothers [1]. It focuses on the SUCCESs framework:

S - Short

U - Unexpected

C - Credible

C - Concrete

E - Emotional

S - Stories

They elaborate in excellent detail on each of these ideas and the acronym that they coined is a perfect example.

In terms of building your own credibility, I suggest reading How to Win Friends and Influence People by Dale Carnegie. [2] This book is instrumental in understanding the basic concepts that can have a material impact on your life. I think that Autobiography of Ben Franklin [3] teaches a few key lessons in the use of diffidence that harmonizes well with Carnegie's ideas.

[1] http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...

[2] http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...

[3] http://www.classicly.com/download-autobiography-of-benjamin-...

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...

- quite good so far (1/2 way through)

A Room with a View, by E.M. Forster

http://www.amazon.com/Room-View-Bantam-Classics/dp/055321323...

- not sure what I think of it yet (about 1/2 way through). Found some of the writing a bit opaque, where I'm not sure what he's trying to say.

Theres just too much stuff going on, on the homepage.

It makes any comprehension difficult. Two recommendations:

1) add more white space

2) try to communicate the value proposition in as little words as possible. This book is a good starting point on how to do that: http://www.amazon.com/dp/1400064287/ref=cm_sw_r_tw_dp_0dBNob...

Definitely all three of these...

Plus recently "Made to Stick" has really changed how I think about ideas and sharing them with others. http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140...