The book Monetizing Innovation, to me, has been the smartest approach to pricing I've encountered: https://www.amazon.com/Monetizing-Innovation-Companies-Desig...

Basic idea is that you should design the product around the price. Do price discovery before you do anything else.

Podcast ep here: https://www.youtube.com/watch?v=A6veeCbKIzw

Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Desig...

Sadly, I haven't seen anything literature on real value based pricing