Monetizing Innovation: How Smart Companies Design the Product Around the Price
ISBN: 1119240867
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RocketSyntax
· 2019-11-13
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Original thread
Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Desig...
Sadly, I haven't seen anything literature on real value based pricing
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Basic idea is that you should design the product around the price. Do price discovery before you do anything else.
Podcast ep here: https://www.youtube.com/watch?v=A6veeCbKIzw