Make them understand that the medium and context of music will be different going forward. They don't need to make a living creating and selling recordings; there are many unexplored avenues and they should pursue those instead. As an example, I'm imagining my music more and more as an interactive app compared to a standard album.

Christopher Small's Musicking[0] has influenced my thinking on this topic. The gist of the book is to understand music more as a verb ([communal] activity) than a noun (product, object).

[0] https://www.amazon.com/musicking-meanings-performing-listeni...

Great article. Have you read Musicking by Christopher Small? If not, you definitely should.

http://www.amazon.co.uk/Musicking-Meanings-Performing-Listen...

Also, it might be interesting to chat a bit more. Drop me an email - rob at [see profile for domain].