The book is: New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

https://www.amazon.com/New-Sales-Simplified-Prospecting-Deve...

I read it in January and found it really helpful

I just finished New Sales Simplified:

http://www.amazon.com/New-Sales-Simplified-Prospecting-Devel...

If you are responsible for getting new business, it is probably the best sales book I have read. Walks through defining your target customers, creating appropriate messaging to reach out to those customers and how to structure discovery and presentation calls.

Great concepts here on planning & executing a sales attack, New Sales Simplified by Mike Weinberg > http://www.amazon.com/New-Sales-Simplified-Prospecting-Devel...