It's a little more subtle than Kohn admits, however. While promises of rewards ahead of time evoke feelings of bribery or coercion, a system where praise and rewards are often the "natural outcome" serve as great motivation. Consider the products specializing in making things fun/addicting - video games. WoW throws in as many "rewards" as possible - hell, even changing your password is rewarded: http://dl.getdropbox.com/u/404957/Picture%2039.png
http://www.amazon.com/No-Contest-Case-Against-Competition/dp...
http://www.amazon.com/Punished-Rewards-Trouble-Incentive-Pra...