Nudge: Improving Decisions About Health, Wealth, and Happiness
by
Richard H. Thaler, Cass R. Sunstein
Description: Nudge: Improving Decisions About Health, Wealth, and Happiness examines how subtle changes in choice architecture can influence people's decisions in areas like health, finance, and well-being. The authors apply behavioral science to everyday decision-making
ISBN: 9780143115267
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[1] https://www.amazon.com/Nudge-Improving-Decisions-Health-Happ... [2] http://freakonomics.com/podcast-tag/nudge/