The "nudge" in the title of this article is drawing from the book "Nudge: Improving Decisions About Health, Wealth, and Happiness" [1] which cites one of the best nudges ever introduced - automatic enrollment in retirement savings plans. You can also learn more about true nudges from the Freakonomics Radio recordings. [2]

[1] https://www.amazon.com/Nudge-Improving-Decisions-Health-Happ... [2] http://freakonomics.com/podcast-tag/nudge/

This paper is based on the ideologically driven pseudo-scientific nonsense* called nudge

https://www.amazon.com/Nudge-Improving-Decisions-Health-Happ...