For anybody interested in business (like the HN readership) I really recommend studying not only about the history of Apple, but the history of its early competitor Atari. Equally as interesting and represents a kind of alternate universe where the Google of its time failed spectacularly. The reasons why are complex and very informative, especially the Tramiel years.
Some samples:
There's not many books looking back, but there are a few and they're quite good:
http://www.amazon.com/The-Future-Was-Here-Commodore/dp/02620...
http://www.amazon.com/Atari-Inc-Business-Complete-History-eb...
http://www.amazon.com/Edge-Spectacular-Rise-Fall-Commodore/d...
http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/14516485...
Classic magazines:
https://archive.org/details/computermagazines
There's also plenty of old shows both archived, and made more recently, some with a stunning number of important interviews
https://archive.org/details/computerchronicles
https://archive.org/search.php?query=creator%3A%22Dr+Sparkle...
https://archive.org/details/thescreensavers
https://www.youtube.com/user/MrGameSack
https://www.youtube.com/user/tezzaNZ
https://www.youtube.com/user/blacklily8
And there's a vast retrogaming/retrocomputing podcasting phenomenon going on right now, often with even more amazing interviews
http://ataripodcast.libsyn.com/
and a larger list https://news.ycombinator.com/item?id=8544576
What's nice is that this all happened recently enough that you can actually go to the primary sources and read/listen/talk with these events as they happened, but can now look back informed by decades of the aftereffects.
http://www.amazon.com/Edge-Spectacular-Rise-Fall-Commodore/d...
However, the rewritten / "second edition", "Commodore: A Company on the Edge" stops with the 8-bit machines, as there were plans to have two volumes - one for the 8-bit systems, and one for the Amiga days:
http://www.amazon.com/Commodore-Company-Edge-Brian-Bagnall/d...
The second edition, "Commodore: The Amiga Years" has been unfortunately cancelled, but is still listed on Amazon:
http://www.amazon.com/Commodore-Amiga-Years-Brian-Bagnall/dp...
How does Maher's book on the Amiga compare to Bagnall's first edition?
and a few other good accounts of the period, it really annoys me that Apple get the credit for inventing the personal computer. They were not even the most popular personal computer of the 80s (or 70s). I have a hard time finding anyone who own a Apple II but most of the people I work with were Commodore 64 owners.
On the Edge: the Spectacular Rise and Fall of Commodore http://www.amazon.com/Edge-Spectacular-Rise-Fall-Commodore/d...
As I recall the responsibility of getting the 1541 working with the C64 was the responsibility of one of their more crazy, drunken, hard working employees. His name escapes me...Bill....
http://www.amazon.com/On-Edge-Spectacular-Rise-Commodore/dp/...