"On Writing Well" from W. Zinsser is one of the few books I've read multiple times over the years and probably the book I've recommended and loaned out the most.

http://www.amazon.com/Writing-Well-25th-Anniversary-Nonficti...

Anyone who runs a business, has a blog, has to communicate with other, or sends email should read it. Twice.

The advice looks familiar to W. Zinsser's "On Writing Well", which is the best book on writing I've ever read (even for writing academic papers). http://www.amazon.com/Writing-Well-25th-Anniversary-Nonficti... I try to recommend it to everyone, especially if they're not a fan of bullshit, since it's a book on writing that's written exceptionally well.

Writing well? http://www.amazon.com/Writing-Well-25th-Anniversary-Nonficti...

I highly recommend Zinsser's "On Writing Well" (http://www.amazon.com/Writing-Well-25th-Anniversary-Nonficti...). It has excellent advice & real examples of rough drafts.

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"..there would be some serious PhD research in this area."

PhD research? I think you mean just 'research'. PhDs aren't the only ones doing research in this world. Neither are they the ones doing the 'hardest' or 'highest' research. Academia is just a different community from that of founder/VCs, or writers, or movie makers, or chess players. It has its own language, its own jargon, and its own objective functions for assigning value to work. But it's not more 'research-y'.*

'PhD research' means 'research work for which the audience is in academia'. The way it's normally used, one can just drop the first word without loss of meaning. Just like in the phrase 'personally believe' that William Zinsser picks on. (http://www.amazon.com/Writing-Well-25th-Anniversary-Nonficti...)

</rant>

* - Nor is it more open anymore, with all the emphasis on open software in industry, and the increasing commercialization of academic projects.