I wrote a book on optimizing corporate portfolio management (publisher: Wiley). In English, portfolio mgmt means how large organizations handle resource allocation, i.e., whether to spend that next dollar on a marketing or IT or operations investment.
In terms of money from book sales, it is no Harry Potter but it's done well for a book with a very specific demographic of corporate types. From a larger business perspective, it's brought me opportunities for paid speaking engagements with the likes of the World Bank and companies/conferences throughout the US and Europe. And resulted in consulting opportunities and opened the door as being a "published author" does have some cache at times.
We actually created a training simulation/game (facilitated in-person) based on principles in the book which has done very well.
In terms of money from book sales, it is no Harry Potter but it's done well for a book with a very specific demographic of corporate types. From a larger business perspective, it's brought me opportunities for paid speaking engagements with the likes of the World Bank and companies/conferences throughout the US and Europe. And resulted in consulting opportunities and opened the door as being a "published author" does have some cache at times.
We actually created a training simulation/game (facilitated in-person) based on principles in the book which has done very well.
Book link - http://amzn.to/jp0Xf8 Portfolio Management Game - http://www.portfoliomanagementgame.com/