Thanks to 37 Signals publishing their split test results for Highrise's landing page, we learned that adding a picture of individuals will in fact increase conversions [1].
If you're interested in learning about the importance of personality in branding and marketing, check this book out - Personality Not Included [2]
If you're interested in learning about the importance of personality in branding and marketing, check this book out - Personality Not Included [2]
[1] http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...
[2] http://www.amazon.com/Personality-Not-Included-Companies-Aut...