Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki cover
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
by Rohit Bhargava
Description: Personality Not Included by Rohit Bhargava examines how companies lose their authentic identity and outlines ways for brands to regain genuine connection with consumers in a digitally empowered marketplace
ISBN: 0071545212
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danberger · 2011-10-25 · Original thread
Thanks to 37 Signals publishing their split test results for Highrise's landing page, we learned that adding a picture of individuals will in fact increase conversions [1].

If you're interested in learning about the importance of personality in branding and marketing, check this book out - Personality Not Included [2]

[1] http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...

[2] http://www.amazon.com/Personality-Not-Included-Companies-Aut...