Pre-Suasion: A Revolutionary Way to Influence and Persuade cover
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert Cialdini
Description: Pre-Suasion: A Way to Influence and Persuade by Robert Cialdini examines the strategies used to prepare audiences for receiving a message, focusing on the moments before communication to enhance the effectiveness of persuasion
ISBN: 9781501109812
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ldiracdelta · 2017-12-26 · Original thread
_Not_ recalling an ad doesn't mean that it isn't actually in your brain. Professor Robert Cialdini sited research in his book "Pre-Suasion" that the most effective ads were those that were _not_ recalled by users. You're effected by ads more than you think or recall.

* https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...