Found in 3 comments on Hacker News
adolph · 2024-06-03 · Original thread
> the rule of reciprocit

You might be interested in Pre-suasion by Cialdini. Of special note is Cialdini’s ideas about ethical use of the techniques.

ldiracdelta · 2017-12-26 · Original thread
_Not_ recalling an ad doesn't mean that it isn't actually in your brain. Professor Robert Cialdini sited research in his book "Pre-Suasion" that the most effective ads were those that were _not_ recalled by users. You're effected by ads more than you think or recall.


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