If there are any points I can clarify further let me know, thi s is a really off-the-cuff sketch and I had fun doing it and wouldn't mind digging a little deeper on some ares.
I am currently a developer in charge of growth at photoeditorsdk.com and about to crank on our inbound marketing.
Although a very different market from your's we've had success with cold-emailing as detailed in [Predictable Revenue](https://www.amazon.com/Predictable-Revenue-Business-Practice...). The biggest boost came from preparing industry specific sales pitches & demos.
Daniel Pink - To Sell Is Human: The Surprising Truth About Moving Others http://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp...
Dale Carnegie - How to Win Friends & Influence People http://www.amazon.com/How-Win-Friends-Influence-People/dp/06...
As you understand the macro details of sales, the more micro things (tactics, strategies, best practices) are probably best served by specific industry or specific aspects of sales. For example:
I also really like Jason Lemkin and his SaaStr blog: http://www.saastr.com/ Loads of SaaS sales practices on there.
Edited now that I am on computer to add more detail:
Some of the key points in the book are:
-Split sales team into two parts, one group that only sends out opening emails, one set that closes the leads/sets up meetings. Once a meeting is set, the opener passes the prospect onto the closer.
-the first email should be three sentences introducing who you are, what you do (can put clients you work with) and what you are looking for (appointment or referral)
I get pitched by a lot of companies, and one company had used this exact pitch on me and out of hundreds they were one of the few to get me to take an appointment call. Months later when I read this book, I recognized their tactic and went back and read the email and it was 100% based on what came out of this book.
 edit: misspelled title
Email however, when done correctly (and legally!! don't spam!!) can be very effective. Instead of focusing on making a sale via an email, try instead to focus on getting a referral. Consider it a "win" when you get a referral to someone in the organization with whom you can have a "warm" conversation.
If you are honestly looking for feedback on your product/service, the sales will come. Your cold email will get forwarded to the right person and you can get some conversations started. For us, these campaigns have been extremely low cost and have yielded some great partnerships and repeat business in our niche industry.
A couple rules we laid down:
1. No attachments, no pricing, no selling
2. Make no more than two attempts over 30 day campaign
3. No more than 5-6 sentences with 1 embedded link and a clear request for a referral
Some recommended tools and resources include:
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