Found 3 comments on HN
iamelgringo · 2009-05-20 · Original thread
I just read Dan's book, Predictably Irrational, and it was really great. http://www.amazon.com/Predictably-Irrational-Hidden-Forces-D...

There was a lot of stuff that was applicable to marketing/sales if anyone's interested in that.

ecaron · 2009-05-15 · Original thread
I think a better resource on the topic is Dan Ariely, his 4 minute video on the topic at http://bigthink.com/ideas/dan-ariely-how-can-people-overcome..., and his book Predictably Irrational (http://www.amazon.com/Predictably-Irrational-Hidden-Forces-D... - specifically chapter 6). If you're able to take the time to watch the brief video, you'll more than likely buy the book - its amazingly insightful * incredibly useful even to coders.

obligatory joke about procrastination, mild chuckles all around

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