Kamen has demonstrated a great talent for generating media coverage of his products - think back to the incredible level of media attention around launch of "It"... which turned out to be the segway. If he's working on a new product, expect a similar level of media engagement.
There's a good book about development and launch of the segway "CODE NAME GINGER: The Story Behind Ginger and Dean Kamen's Quest to Invent a New World"[1]. It's in paperback as "Reinventing the Wheel: A Story of Genius, Innovation, and Grand Ambition"[2]. It also has some interesting coverage of what happened inside the company during that time.
There's a good book about development and launch of the segway "CODE NAME GINGER: The Story Behind Ginger and Dean Kamen's Quest to Invent a New World"[1]. It's in paperback as "Reinventing the Wheel: A Story of Genius, Innovation, and Grand Ambition"[2]. It also has some interesting coverage of what happened inside the company during that time.
[1] http://www.stevekemper.net/disc.htm
[2] http://www.amazon.com/Reinventing-Wheel-Genius-Innovation-Am...