Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners cover
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
by Michael Mazzeo, Paul Oyer, Scott Schaefer
ISBN: 1455598895
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gnicholas · 2023-12-07 · Original thread
> I’d happily read a book with each chapter breaking down the unit economics of a given type of business.

Not 100% on-point, but check out Roadside MBA, [1] which was written by a trio of MBA professors. Instead of using the case study method with examples from huge companies, they do a deep dive on small businesses that they visited on cross-country roadtrips. Very entertaining and accessible.

1: https://www.amazon.com/Roadside-MBA-Entrepreneurs-Executives...