read a book http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/d... edition is ok) do not read blogs, any blogs, especially seomoz! only after you have read the book from front to cover you might read some blogs, very very carefully.

also go directly to google http://support.google.com/webmasters/bin/answer.py?hl=en&... (read any resource linked from there)