I think one book you might want to read is: "Selling in a new marketspace: Getting Customers to Buy Your Innovative and Disruptive Products"

http://www.amazon.com/Selling-New-Market-Space-Innovative/dp...

One other book that is considered a classic is "Crossing the chasm"

http://www.amazon.com/Crossing-Chasm-Marketing-Disruptive-Ma...