They have links to real studies at the bottom. It's not marketing, they're just trying to makes studies seem more interesting.

Links at bottom of article:

http://faculty.chicagobooth.edu/ayelet.fishbach/research

http://www.econ.ucsb.edu/~tedb/Courses/GraduateTheoryUCSB/Be...

http://www.princeton.edu/~kahneman/docs/Publications/prospec...

http://press.princeton.edu/titles/7802.html

http://faculty.chicagobooth.edu/ayelet.fishbach/research/Kle...

http://www.amazon.co.uk/Sensation-Seeking-Behavior-Marvin-Zu...