Found in 2 comments on Hacker News
mkolodny · 2020-02-25 · Original thread
Personally, I think it's hilarious. It reminds me of the "Butt-faces" - the name the first executive group at Nike gave themselves [0]

[0] https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp...

gk1 · 2017-03-18 · Original thread
And read Phil Knight's memoir, "Shoe Dog." https://www.amazon.com/dp/B0176M1A44

Fresh book recommendations delivered straight to your inbox every Thursday.