http://en.wikipedia.org/wiki/Silicon_Snake_Oil
and
http://www.amazon.com/Silicon-Snake-Oil-Thoughts-Information...
Relevant to this discussion is Silicon Valley Snake Oil by Cliff Stoll. http://www.amazon.com/Silicon-Snake-Oil-Thoughts-Information...
In 1996 he predates a lot of these ideas by 15 years. And he's gone from physicist-hacker to Klein Bottle (Mobius bottle?) Maker. http://www.kleinbottle.com/
So, was this something that you guys were conscious of when you chose your own book's title? How well have you future-proofed your central thesis?