Small Wonder: The Amazing Story of the Volkswagen Beetle
ISBN: 0837601479
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This is the question of our Industrial Age. I think a nice example is VW (in a former life) w their beetle program. Well documented in Small Wonder[0] under Heinz Nordhoff[1]. Easy 50 years of incremental improvements and what seem like truly human- (Volks) oriented design decisions.
[0] https://www.amazon.com/Small-Wonder-Amazing-Volkswagen-Beetl...
[1] https://en.wikipedia.org/wiki/Heinrich_Nordhoff