So What?: How to Communicate What Really Matters to Your Audience cover
So What?: How to Communicate What Really Matters to Your Audience
by Mark Magnacca
ISBN: 0137158262
Buy on Amazon
Found in 2 comments on Hacker News
bluetwo · 2017-12-08 · Original thread
Here is the best place to start. Not a book on sales. A book on how to craft a message that will be heard by your audience.

https://www.amazon.com/So-What-Communicate-Matters-Audience/...

Short and sweet.

bluetwo · 2017-09-04 · Original thread
If you want to learn how to do it better, I can't recommend this book enough, "So What?" by Mark Magnacca.

https://www.amazon.com/So-What-Communicate-Matters-Audience/...

Spend the $10 and become a better communicator.