I recently read "Software Engineering at Google" https://www.amazon.com/Software-Engineering-Google-Lessons-P..., and my take away was that engineering culture matters a lot to drive any success and innovation. Those who work there have the freedom to challenge anything, to steer the product, and as a result, find opportunities as described in the previous comment and fix it. The management works on shaping that innovation.
There is a graveyard in most Telecom company. ATT bought ad tech business AppNexus and media giant WarnerMedia back in 2018 (stone age of the internet) and didn't manage to operate it well, it's not the only one, Verizon has heavily in ad tech and media companies such as Yahoo!, but none of these companies brought the same internet culture shifting in the market as Google/FB/.. etc. We all love to hate social media companies, but these companies managed to tap into the opportunities presented and -arguably- didn't stop innovating.
I recently read "Software Engineering at Google" https://www.amazon.com/Software-Engineering-Google-Lessons-P..., and my take away was that engineering culture matters a lot to drive any success and innovation. Those who work there have the freedom to challenge anything, to steer the product, and as a result, find opportunities as described in the previous comment and fix it. The management works on shaping that innovation.
There is a graveyard in most Telecom company. ATT bought ad tech business AppNexus and media giant WarnerMedia back in 2018 (stone age of the internet) and didn't manage to operate it well, it's not the only one, Verizon has heavily in ad tech and media companies such as Yahoo!, but none of these companies brought the same internet culture shifting in the market as Google/FB/.. etc. We all love to hate social media companies, but these companies managed to tap into the opportunities presented and -arguably- didn't stop innovating.