Or maybe it was Steve McConnell's you recommend?:
Software Project Survival Guide (Microsoft, 1997)
Sorry, but you clearly have some things to learn. Go pick up http://www.amazon.com/Software-Project-Survival-Guide-Practi... and learn what a stand alone project on the scale of that game needs to do just to have a reasonable chance of success. Virtually none of that book applies to the incrementally developed website.
Oh, and don't forget that the game has no chance of success without a lot of non-software work such as licensing and marketing.
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