Theres a view in economics that you 'can not play market' within the boundaries of the firm. That is to say if there is an overseeing committee that can end a project prematurely then you are not really having market forces operate 'within' the firm and are doomed to failure. There have been a couple of companies that have tried to do this. It is documented in the following book by Nicolai Foss:

http://www.amazon.com/Strategy-Economic-Organization-Knowled...