The 22 Immutable Laws of Branding
Description: The 22 Immutable Laws of Branding outlines foundational principles for building and managing brand identity. Al Ries and Laura Ries provide guidance on effective branding strategies across various markets
ISBN: 9780060007737
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"The 22 Immutable Laws of Branding" http://www.amazon.com/gp/product/0060007737/