Found in 2 comments on Hacker News
bandrami · 2018-03-30
· Original
thread
Landing pages are awful. In 5 years we're going to be as embarrassed of them as we are now of the mid-oughts' "Skip Intro" buttons.
Landing pages fail at the Big Red Fez[1], and will eventually disappear with all the other attempts at giving the user "an experience" rather than a hypertext document.
1: https://www.amazon.com/Big-Red-Fez-Make-Better/dp/0743227905
and this: https://www.amazon.com/Big-Red-Fez-Make-Better/dp/0743227905
that's really all you need.