https://www.amazon.com/dp/1484825985

Don't rush through it. Read slowly, if needed, to get full understanding.

Source: I'm a software engineer whose marketing skills have so far generated multiple 6 figures in pretax profit, closing on 7.

"A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond."

https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/14848...