That's interesting: Does Honest Co. make Honest Tea? Because last time I was looking at Honest Tea (or however it may be spelled), every variety had added sugar. Which is not good: https://www.amazon.com/Case-Against-Sugar-Gary-Taubes/dp/030....

If their sweetened tea is any indication, they may be caught in the uncanny valley where normal people still drink soda and people who've gotten the news about sugar won't drink sweetened drinks. Leaving them with no one.