The Challenger Sale: Taking Control of the Customer Conversation cover
The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon, Brent Adamson
ISBN: 9780670922857
Buy on Amazon
Found in 2 comments on Hacker News
ajsharp · 2024-09-30 · Original thread
The Challenger Sale https://www.amazon.com/Challenger-Sale-Control-Customer-Conv...

Founding Sales https://www.foundingsales.com/

apapli · 2016-12-26 · Original thread
I've been in sales 15 years now. Check out these resources and they will give you a GREAT foundation:

Read the challenger sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conv...

and read SPIN selling: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/00705111...

Listen to the advanced selling podcast: https://advancedsellingpodcast.com/

Cheers