https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstr... https://predictablerevenue.com/ https://www.amazon.com/Challenger-Sale-Control-Customer-Conv... https://www.amazon.com/The-Lean-Startup-Eric-Ries-audiobook/...

It really made me better at handling customers, even as non-sales

Read the challenger sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conv...

and read SPIN selling: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/00705111...

Listen to the advanced selling podcast: https://advancedsellingpodcast.com/

Cheers

http://www.amazon.com/The-Challenger-Sale-Customer-Conversat...

It expands on this idea, and says that one successful sales process actually leads with ideas on how to make your business run better, then follows it up with all the information necessary to implement that change. If you do it right, the end of the sales process will be the customer asking you for suggestions on how to do what you suggested, and the only answer is your product.

It strikes me as a wonderfully powerful idea. I definitely recommend the book.

Here it is on amazon, I bought the audible version.

http://www.amazon.com/The-Challenger-Sale-Customer-Conversat...

A further one to look at is the maverick selling method. Corny name but good content:

http://www.amazon.com/Maverick-Selling-Method-Simplifying-Co...