Found in 1 comment on Hacker News
AmitinLA · 2010-08-20 · Original thread
I come from a similar situation and faced similar challenges, especially after trying to launch a web startup with no financing and no developers on board. It failed. I'm determined to stay in tech, so here's some of my (occasionally conflicting) thoughts.

1) You call yourself a business guy, but are you a product guy? If you're a product guy -- if you can understand the soul of a product and how it interacts with people -- that can be inherently valuable. In my experience, most people I've met may be "tech" or "business", but they're not product people.

2) Get an internship. Beg. Show up, prove why you're valuable, send unsolicited resumes with advice and biz dev/product suggestions. Be humble, but not too much. Work for free for a couple months, or at minimum wage or whatever is legal. Just get your foot in the door.

3) Read. The Elements of User Experience (http://amzn.to/aFNjSn), The Mythical Man Month (http://amzn.to/cFLDlB) -- these are just to get you started. Learning to code a little bit will be good as well. The point is not to become an expert developer, but to learn how developers think. Think of your reading as travel literature and learn about different cultures.

4) Look for non-sexy opportunities. Twitter, FB, 4SQ, Zynga etc., get all the hype, but there's tons of need for software development and product design in what I call the "iceberg industries." The trucking industry brings in $250 billion dollars in revenue every year. That's almost twice the size of the airline industry and yet a typical website of theirs looks like this: http://www.highwayfreight.com/index.php

5) Think about CPG (even though it's not tech, it still can be a startup). It's a risky, tough move and faces lots of market forces, but can be incredibly lucrative. You could find a small local product that you believe in, invest some cash to get equity, and try to make them big. As a consultant, your skills may be valuable because the problems in these types of entrepreneurial efforts are operational problems, not innovation problems.

6) Don't worry too much about the idea or where you're working right now: your goal is to build professional and personal credibility. Give away your great ideas. Most people who have them don't tend to have just one.

7) Don't worry about home runs. Most entrepreneurs I know have small lifestyle businesses and love their companies no matter the size. It's kinda like having a kid. S/he's probably not going to grow up to be president, but you're going to love 'em anyway.

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