Found in 3 comments on Hacker News
rjdevereux · 2015-12-08 · Original thread
Related book by the former head of the FDA

"Dr. Kessler shows us how our brain chemistry has been hijacked by the foods we most love to eat: those that contain stimulating combinations of fat, sugar, and salt"

scoofy · 2013-04-29 · Original thread
I quit after 5 years of smoking regularly with an extra year in there failing to try to quit. The second time i quit was much more a mental thing than physical. Truly randomly, my friends suggested at dinner that we quit and never smoke again. I'd tried to quite before and tried to warn them how hard it is, but the idea of never touching it again seemed reasonable.

It worked for me, but none of my friends. Just randomly deciding to never touch i again. A book i read that reminded me of the struggle, oddly enough, is The End of Overeating.

Six years out, I'll say this. The "knowledge" of the smell never goes away, but the craving does, slowly. That is, I smell it, and I remember what it means, I know I want that sensation, but at the same time, I've had my peace with it and know it's not not for me anymore.

On very rare occasion, i'll end up inhaling tobacco (if it's combine with something else that i rarely smoke) without my knowledge. At this point the sensation is very very uncomfortable. While it is pleasurable, it's totally overwhelming, my heart races and everything is too intense for a couple minutes. Very odd feeling.

DanBC · 2013-03-19 · Original thread

The book 'The End of Overeating' says that modern food is engineered to maximise this enjoyable aspect of food, to make it hyperpalletable. (It feels like a reasonable book, the biases are clear, it's just popsci so it's a bit flaky in parts and obviously a bit sensationalist.


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