But in some sense, so it "tech". The paperclip is a highly evolved technology, for example, [1], but working on those doesn't mean you work "in tech". Tech meant something like, "the new stuff that is impacting our lives but we don't know how to handle". So a CTO's job generally doesn't include the paperclips, the copiers, or the company cars, however technological they are.
And as with any shiny new marketing term, others will quickly rush in. There was the craze for radioactivity, which resulted in a bunch of radioactive patent medicines: https://en.wikipedia.org/wiki/Radioactive_quackery
But even more interesting to me is the extent to which it was used as a pure marketing term, with no radioactivity expected. E.g.: https://lucyjanesantos.com/a-batschari-radium-cigarettes/
So I'm sure we'll be seeing all sorts of things branded "AI" even when they don't use any of the technologies involved. With no trademark on the term or organization to defend it, it's open season for all the sketch marketers.
[1] For those who doubt, Petroski's "The Evolution of Useful Things" will set you straight: https://www.amazon.com/Evolution-Useful-Things-Artifacts-Zip...
I really enjoyed this book, and it sounds you might too
The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers-Came to be as They are Paperback – February 1, 1994 by Henry Petroski (Author)
https://www.amazon.com/Evolution-Useful-Things-Artifacts-Zip...