Agreed, it's missing context.

My graduation thesis was around this subject. The book "The Experience Economy" by Pine & Gilmore is a great start and generally regarded as the origin for the idea of experiences as products: http://www.amazon.com/The-Experience-Economy-Theater-Busines...

A couple interesting articles:

http://www.experience-economy.com/wp-content/UserFiles/File/...

http://www.adaptivepath.com/uploads/documents/apr-005_busine...

Worth a read: The Experience Economy

http://www.amazon.com/Experience-Economy-Theater-Every-Busin...

Read online: http://books.google.com/books?hl=en&lr=&id=5hs-tyRrS...

Skip the last few chapters. The author's personal (religious) beliefs start to show, and his line of thought weakens (experience economy leads to "transformation" economy, in which people seek to be "transformed.") The majority of the book is an excellent read, though.

Admission fees? Retail stores are increasingly losing to online services, so the brick-and-mortars might have to focus on the experience of being in a bookstore.

For more on this idea, The Experience Economy is a good read. (Skip everything but the first 2-3 chapters. After that, it gets redundant and a little weird at the end.)

http://www.amazon.com/Experience-Economy-Theater-Every-Busin...