The Experience Economy: Work Is Theater & Every Business a Stage cover
The Experience Economy: Work Is Theater & Every Business a Stage
by B. Joseph Pine, James H. Gilmore
Description: The Experience Economy: Work Is Theater & Every Business a Stage examines how businesses use theatrical strategies to engage customers, treating services as performances and goods as props in creating memorable experiences
ISBN: 0875848192
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keiferski · 2010-12-31 · Original thread
Admission fees? Retail stores are increasingly losing to online services, so the brick-and-mortars might have to focus on the experience of being in a bookstore.

For more on this idea, The Experience Economy is a good read. (Skip everything but the first 2-3 chapters. After that, it gets redundant and a little weird at the end.)

http://www.amazon.com/Experience-Economy-Theater-Every-Busin...