I second the Century of the Self. Also, a book was published in 2002 on Bernays . I found it extraordinarily interesting. [1]
When Bernays was hired to get more books sold, he persuaded architects to design houses with bookshelves built into them. on the principle that "nature abhors a vacuum." A slick mofo indeed.
When Bernays was hired to get more books sold, he persuaded architects to design houses with bookshelves built into them. on the principle that "nature abhors a vacuum." A slick mofo indeed.
[1] http://www.amazon.com/The-Father-Spin-Bernays-Relations/dp/0...