The one part I loved about the book is when it provides tips on how to identify these "empty" claims. Things like "we spent 3 years putting this analysis together!", which does nothing to support their claims, but just creates the impression that "wow! this must be true!".
They will say this, even if it is the exact same company say, right before a crisis and 6 months into the crisis. See  for more information.
When Germany's economy was doing worse than EU average, Germany was the "sick child of Europe". Now they are doing great and they are the "locomotive engine of Europe".
Besides, how do you reconcile these "ex protestant" work ethics with the breathtaking corruption of the VW scandal?
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