Found in 2 comments
by Arnt
All the modern SEO-heavy links lend themselves to modification. You can give someone the URL and he may say "oh, I've read that, fine book" and won't have noticed anything peculiar about the URL.

(Using the male pronoun seems appropriate for that book.)

Original thread
by anigbrowl
Lighten up with this:

There will be plenty of more serious stuff to read later.

Original thread

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