Found in 1 comment on Hacker News
wastedhours · 2017-10-09 · Original thread
Perhaps some brands do it that way, but usually in the luxury goods industry (and quite often in fast fashion like Nike) manufacturers will create "accessible" pieces designed specifically with brand poseurs who can't afford the premium products in the portfolio in mind, with a larger logo/unique design to emphasise the acquisition of a brand's product.

I can't find the source online, but I remember reading in "The Luxury Strategy" [0] that the cars at the lower end of the Mercedes line-up had badges 2" larger than those on the premium cars (e.g. A vs S Class), and the LV on the lower end Vuitton bags was larger than the higher end ones - specifically so they could be seen more easily to heighten the ego of the owner.

[0] Kapferer: https://www.amazon.co.uk/Luxury-Strategy-Break-Marketing-Bra...

Fresh book recommendations delivered straight to your inbox every Thursday.