Found in 2 comments on Hacker News
Someone · 2017-10-07 · Original thread
The book “the Mac is not a typewriter” ( may help get them some idea about style. It is 15 years old, targets print, and is aimed at Mac users, but that doesn’t matter that much.

(For PC users, there is “the PC is not a typewriter” (, but that is even older, so I’m not sure it will be more useful than the original, unless your users are using WordPerfect or Ventura Publisher)

I’m disappointed by her use of straight apostrophes (') in contractions and straight quotes ("") around quotations. Using typographic apostrophes, typographic quotation marks, and em dashes in the right places makes all the difference, especially in headlines.

Nowadays, web designers have so many typographic tools to work with, like @font-face and lettering.js, but basic punctuation and formatting don’t get enough love.

It’s an oldie, but I think everyone working with web type should read Robin Williams’ The Mac is not a typewriter [0]. It’s just as relevant to modern web type as it was to early desktop publishing.


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