> But everyone has only a sliver of it [information about you]. Google sees your searches, Amazon your online purchases, AT&T your phone calls, Apple your music downloads, Safeway your groceries, Capital One your credit-card transactions. Companies like Acxiom collate and sell infor- mation about you, but if you inspect it (which in Acxiom’s case you can, at aboutthedata.com), it’s not much, and some of it is wrong. No one has anything even approaching a complete picture of you. That’s both good and bad. Good because if someone did, they’d have far too much power. Bad because as long as that’s the case there can be no 360-degree model of you. What you really want is a digital you that you’re the sole owner of and that others can access only on your terms.
Does this mean that effectively all of Facebook, Amazon, Google, IBM and Microsoft will have the whole picture? That makes me worried.
Of course, it might just be that this is his pet "thing" and for all I know he could be totally wrong, but it struck me as interesting enough to start doing some reading on. And hence this post.
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